SEE IT
Notice something that catches your eye — in a store, online or through social discovery.
Consumer Decision IntelligenceRetailers have intelligence.
Retailers have intelligence.
Now you do too.
Everyone is building intelligence to help retailers sell better. We’re building intelligence to help consumers choose better.
SYMPRY is the decision layer between discovery and purchase. It brings Consumer Decision Intelligence to your side — helping you understand whether a purchase makes sense for you, before the transaction.
Mobile demo · Sample data · No account required
The decision is always yours.YOUYour products.
Your context.
Your decisions.
Smart CartItems you considerPrice IntelligenceWhat changedWhat You Own / WardrobeWhat you ownGoals / Dream GoalsWhat mattersDecision MemoryKeep every decisionRadar & ShieldYour controlsYour context.
Your decisions.
Your products. Your context. Your decisions.
Across retailersOne place for what you are considering.
Your contextPrice, Wardrobe, Goals and past choices.
Your decisionBUY, WAIT or SKIP on your terms.
Inside the mobile demo
See the whole picture on your screen.
Your Smart Cart brings items together. Open one to see its price history and the context behind your next choice.
Explore the mobile demo ↗Screens from the CDI mobile demo · Sample data
The missing layerOne shopper.
One shopper.
Many channels.
One clearer picture.
Save a product from a store, a website or social discovery. Review its details, then bring it into your cross-retailer Smart Cart when you choose.
In store · photoOnline · linkSocial · screenshot
See how it works →
How it works
Start with one item.
You do not need to set everything up. Add context at your own pace.
CAPTURE IT
Save a link, photo or screenshot. Review its details and bring it into your cross-retailer Smart Cart.
UNDERSTAND IT
Connect the product and its price with what you own, your goals and relevant past decisions.
DECIDE
Choose BUY, WAIT or SKIP. Understand the signals, then decide on your terms.
REMEMBER
Keep the decision, not just the purchase. Save BUY, WAIT and SKIP choices, with the reasons you choose to record.
RE-EVALUATE
Return when the price, your needs or your context changes. Your earlier choice is useful context, never a rule.
SEE IT → CAPTURE IT → UNDERSTAND IT → DECIDE → REMEMBER → RE-EVALUATE
Consumer intelligence
One item. Your whole context.
See available signals together, with reasons you can understand. Missing information stays missing.
Smart Cart
Bring items from different stores into one view. Compare what you are considering before choosing.
Price Intelligence
Review available retailer prices and recorded changes where data exists.
What You Own / Wardrobe
See potential similarities with items you already own, when you choose to add them.
Goals / Dream Goals
Keep everyday intentions and bigger dreams visible when you consider an item. Your goals add context to the choice.
Your choice, your pace
BUY / WAIT / SKIP
Three equally valid choices. BUY records an intention, without making a purchase. WAIT keeps an item to reconsider. SKIP records a choice not to proceed.
BUYWAITSKIP
Decision Memory keeps these choices and any reasons you record, so you can revisit them later. The decision is always yours.
Decision MemoryKeep the decision,
Keep the decision,
not just the purchase.
A purchase tells you what you bought. Decision Memory also keeps what you waited on and what you skipped — together with the reasons you choose to record.
BUY, WAIT and SKIP decisions can become useful context for future decisions. Revisit a choice when something changes, understand what mattered then, and decide what matters now.
The decision is always yours.BUY · Remember what mattered
Keep the context behind your choice, so it can inform the next one.
WAIT · Return with fresh context
Reconsider when the price, your needs or your circumstances change.
SKIP · Keep what you learned
A choice not to buy can be as useful to remember as a purchase.
What you already ownYour wardrobe.
Your wardrobe.
Your advantage.
Could something you own already meet the same need? Add a few items to your Wardrobe and see potential similarities before another purchase.
What matters to you also belongs in the picture. Goals / Dream Goals connect what you are considering with the life you want to build, at your own pace.
Explore the mobile demo ↗More context and control
Support when you want it.
Explore these areas in the mobile demo. You decide which information and controls to use.
Radar & Shield
Protection in stores and online, under your control. Location and related features require your permission.
Product Intelligence
Understand the product, available comparisons and relevant signals before deciding.
AI Assistant
Talk with the context you authorise, at your own pace.
Community
Encounters, challenges and initiatives that connect people beyond a purchase.
Library & Media
Explore consumer rights and resources to learn more.
Give it another life
KEEP, SELL, DONATE or REPLACE. Revisit what you own and choose how it can stay useful, for you or someone else.
Buying too much?
What would help you right now?
Take your time. One step at a time. Find space to reflect without judgement, whether you want a brief pause or more support.
Explore this area ↗SYMPRY and community conversations do not diagnose or replace professional care.
Access
Explore the mobile demo ↗Explore SYMPRY before you decide.
The mobile demo uses sample data and requires no account. Subscription options can be explored inside the app as the product develops.
Meet the founder
Why SYMPRY exists.
“The problem is not only how much money we have, but how we make decisions at the moment of purchase.”
SYMPRY began with a simple conviction: consumers deserve intelligence before a purchase — not only a record of what happened afterwards. The product is built around autonomy, evidence and decisions without judgement.
Susana Prates is an international marketing and communications leader with more than 20 years of experience across global brands, live events, technology and place-based innovation. She led global communications for the Red Bull Air Race World Championship, headed media at Red Bull Portugal and directs marketing and communications for the aviation and innovation ecosystem in Ponte de Sor. Her work has spanned Europe, the United States, the Middle East, Asia and Latin America. She holds an MBA in Business Administration and e-Business and a degree in Public Relations and Advertising.
“I do not want to teach people to spend less. I want to build technology that helps them decide better.”
Hear why SYMPRY exists — in my own words.Susana Prates · Founder message · 1 min 17 sec
A clearer picture. More room to choose.
Explore the SYMPRY mobile demo with sample data. Capture an item, understand its context and decide on your terms.
Explore the mobile demo ↗